BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world

5 steps ME2WE continuum of Brand Citizenship inspire companies to progress society and sustain the planet
  • I plan on spending very little in 2012; I will only use cash and we’ll have no vacations.
  • I hope that I’ll be able to complete college.
  • To stay safe from crime.”



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Anne Bahr Thompson

Anne Bahr Thompson


Early pioneer Brand Citizenship/Purpose. Author DO GOOD. 2020 Superbrands Branding Leader. 2018 Trust Across America Top Thought Leader. Founder Onesixtyfourth.