BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world

5 steps ME2WE continuum of Brand Citizenship inspire companies to progress society and sustain the planet

2020 prologue

In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was attended by a wider range of people than other events at which I had spoken, was a transformational moment…